Alex Blumberg, who produces This American Life and NPR's Planet Money, has just started his own podcast...about his own startup idea of creating a podcast company...and it's called StartUp Podcast. The meta approach could easily be cheesy, but its story structure (very similar production to This American Life) and brutal honesty of his startup journey makes it a well-produced, distinct perspective in a crowded segment. From the first two episodes, it shows the promise of a series arc, rather than your typical conversational podcast. Check it out.

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