Education
Undergraduate Dual Degree from Florida State University, Tallahassee, FL

  • Majors: Communication & Media Studies / English Studies concentrating in Film Theory
  • Minors: Film Studies / Art History

Experience

Video Editor/Shooter at Alamo Drafthouse Cinemas - Oct 2016 to Present

  • Creating, shooting, and editing preshow, promotional, and trailer-type video content for various movie theater locations & screens
  • Editorial video content for social media for Alamo Drafthouse and Birth.Movies.Death. channels

Founder/Creator at Ray C. Loyd, Photo, Video & Content - Nov 2012 to Present

  • Crafted photography, video, and written content for clients such as the National Education Association and Aveda Institute
  • Conducted and produced video interviews for various uses from mini-documentaries to ‘behind the scenes’ content
  • Managed client relationships and accounting
  • Brainstorm, collaborate, and execute content ideas
  • Beginning to end of photo/video production (plan, shoot, edit, deliver)

Product Marketer at Experiment Engine - Jan 2015 to Nov 2015

  • Created and managed content about conversion rate optimization on the blog
  • Gathered data and created client case studies
  • Managed social media accounts and email marketing
  • Produced content and design of internal assets

Digital Content Producer at Bright Red TBWA/The Zimmerman Agency - March 2013 to August 2014

  • Digital and social content production for various clients and agency use such as Krystal
  • Includes engaging photography and video on Facebook, Twitter, Instagram, and Vine
  • Collaboration with a team to ensure engagement of fans using brand-centric content
  • Utilizing available digital platforms to support campaigns

Public Relations Manager at Florida Historic Capitol Museum - October 2013 to August 2014

  • Wrote and sent press releases to media; organized media for tours/events
  • Designed graphics for marketing and fundraising campaigns
  • Took photos and created videos for press, internal use, marketing, and fundraising
  • Developed strategy and implementation of new media campaigns (social & web)
  • Established iPad check-in systems, surveys, and metrics collection/analysis for growth

Digital Content Coordinator at The Zimmerman Agency - April 2011 to Nov 2012

  • Acted as a community manager for large brands (1.7 million FB fans) as well as start up organizations seeking organic growth
  • Drove conversation by utilizing engaging content, including the writing of monthly editorial calendars and the curation of existing assets
  • Established and maintained relationships with key bloggers and influencers of various fields
  • Crowdsourced and leveraged user-generated content to strengthen communities.
  • Managed a team to plan, create, and implement content for hospitality, retail, and charity clients
  • Produced, directed, shot, and edited videos for various projects. (Social video, in-store, presentations, pitches)
  • Wrote digital copy and took photos for social, websites, and mobile apps. 
  • Created metrics reports and used data to optimize growth strategies
  • Clients included: Party City, Amtrak, Pilot Pens, Hard Rock Hotels & Resorts, Tropical Smoothie Cafe, Flowers Foods, Bahamas Tourism, & more

Social Media Intern at Onyx Creative Group, Inc. - January 2011 to April 2011

  • Managed social accounts for clients by monitoring and engaging, social media copywriting, and generating content.

Senior Staff Writer at The Yeti Newsmagazine - April 2009 to December 2009

  • Regular column “Finding Euphony, music and film reviews

Film Production Assistant/Volunteer - January 2007 to August 2009  

Skills
Video production (shooting & editing), motion graphics, graphic design, photography, community management, content marketing, copywriting, blogger outreach, editorial content calendar creation, creating campaign strategy.

Tools

Design, Photo, & Video Software: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Aperture, Adobe Lightroom,
Camera: Blackmagic Cinema Camera, Canon C-series, Canon DSLRs, Sony DSLRs (A7s), Sony F-series, MagicLantern, GoPro, various follow focus, steadicam, crane, and gimbal systems
Audio: Zoom H4N, Rode NTG3, Rodelink
Content Management: Hootsuite, Wordpress, Hubspot, Social channels (FB, Twitter, Instagram, Vine, Snapchat)
Social: Facebook, Twitter, Google+, YouTube, Pinterest, Hootsuite, Instagram, Tweetdeck, Buffer, LinkedIn, Tumblr
Content Management: Wordpress, Squarespace