Education

Undergraduate Dual Degree from Florida State University, Tallahassee, FL

  • Majors: Communication & Media Studies / English Studies concentrating in Film Theory

  • Minors: Film Studies / Art History

Experience

Senior Video Content Producer at Alamo Drafthouse Cinemas - Oct 2016 to Present

  • Producing, shooting, and editing preshow, marketing, and trailer-style video content theatrical and social

  • Producing interviews and field shoots both in-person and remote productions

  • Motion design for various ad campaigns for Alamo Drafthouse & Mondo

  • Managing creative licensing, talent releases, and sourcing/managing video production crew

  • Writing and producing editorial video content for Alamo Drafthouse & Birth.Movies.Death. social channels

  • Producing video content for internal initiatives and brand video

Founder/Creator at Ray C. Loyd, Photo, Video & Content - Nov 2012 to Present

  • Started freelance content creation freelance business (videography, photography, copywriting, consulting)

  • Conducted and produced video interviews for various uses from mini-documentaries to ‘behind the scenes’ content

  • Clients include: National Education Association, Flood Magazine, Source Magazine, Aveda, ad agencies, and more

Creative Director at The Austin Asian American Film Festival - Feb 2020 - January 2023

  • Lead on all creative direction of design, video, and branding related to marketing & internal communications

  • Executing initiatives between creative, marketing, and exhibition for various live & virtual community events

Product Marketer at Experiment Engine/Optimizely - Jan 2015 to Nov 2015

  • Created and managed content about conversion rate optimization on the blog

  • Gathered data and created client case studies

  • Managed social media accounts and email marketing

  • Produced content and design of internal assets

Digital Content Producer at Bright Red TBWA/The Zimmerman Agency - March 2013 to August 2014

  • Digital and social content production for various clients and agency use such as Krystal

  • Includes engaging photography and video on Facebook, Twitter, Instagram, and Vine

  • Collaboration with a team to ensure engagement of fans using brand-centric content

  • Utilizing available digital platforms to support campaigns

Public Relations Manager at Florida Historic Capitol Museum - October 2013 to August 2014

  • Wrote and sent press releases to media; organized media for tours/events

  • Designed graphics for marketing and fundraising campaigns

  • Took photos and created videos for press, internal use, marketing, and fundraising

  • Developed strategy and implementation of new media campaigns (social & web)

  • Established iPad check-in systems, surveys, and metrics collection/analysis for growth

Digital Content Coordinator at The Zimmerman Agency - April 2011 to Nov 2012

  • Acted as a community manager for large brands (1.7 million FB fans) as well as start up organizations seeking organic growth

  • Drove conversation by utilizing engaging content, including the writing of monthly editorial calendars and the curation of existing assets

  • Established and maintained relationships with key bloggers and influencers of various fields

  • Crowdsourced and leveraged user-generated content to strengthen communities.

  • Managed a team to plan, create, and implement content for hospitality, retail, and charity clients

  • Produced, directed, shot, and edited videos for various projects. (Social video, in-store, presentations, pitches)

  • Wrote digital copy and took photos for social, websites, and mobile apps.

  • Created metrics reports and used data to optimize growth strategies

  • Clients included: Party City, Amtrak, Pilot Pens, Hard Rock Hotels & Resorts, Tropical Smoothie Cafe, Flowers Foods, Bahamas Tourism, & more

Social Media Intern at Onyx Creative Group, Inc. - January 2011 to April 2011

  • Managed social accounts for clients by monitoring and engaging, social media copywriting, and generating content.

Senior Staff Writer at The Yeti Newsmagazine - April 2009 to December 2009

  • Regular column “Finding Euphony, music and film reviews

Film Production Assistant/Volunteer - January 2007 to August 2009  

Skills

Video production (shooting & editing), motion graphics, graphic design, color grading, scriptwriting, photography, ad strategy

Tools

Design, Photo, & Video: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Final Cut Pro, Aperture, Adobe Lightroom, Adobe Illustrator, Maxon Cinema 4D, Davinci Resolve

Camera: Sony, Canon, and Blackmagic systems

Audio: Adobe Audition, Zoom H4N, Rode NTG3, Rodelink